Trevor Hacker
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A dynamic social presence for LADDER.

I provided creative direction and design for LADDER’s organic and paid social media presence and developed branded content themes for recipes, workouts, product benefits, athlete stories, and partnerships.

SCOPE

Art Direction / Design
Motion Graphics Direction
Content Capture

Channels
Facebook
Instagram
YouTube
Spotify

COLLABORATORS

Creative Director: Trevor Hacker
Brand Marketing Director: Rachel Casciano
Lifecycle Marketing Manager: Madeleine Kanazawa
Social Media Marketing Managers: Dani Alvarez,
Lexy Bahn
Copywriter: Meddy Hurd
Athlete Photography: GL Askew II, John Jefferson IV,
Elija Hernandez,
Retouching: Sebastian Caceres
Athlete Spotlight videos: David Kushner
Motion Designer: Joseph Shaw
Product Photography/videos: Lindsay Kreighbaum
Illustration: Erskine Art Studio

Result

Re-shares and Likes by LeBron James
Increase audience engagement
Improved efficiency

LADDER INSTAGRAM CONTENT

LADDER Athlete: Spotlights

Hunter Greene: LADDER Athlete, Pro Baseball Player.

Seniesa Estrada: LADDER Athlete, Undefeated Women’s boxing champion.

LADDER PRODUCT: PAID ADs

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LADDER ATHLETE: PAID ADS

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LADDER: Spotify Playlist

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