Scope
Art Direction / Design
Photography Direction
Editorial Content Creation
Pre and Post Production
Press Checks
Lead photographer for the following stories:
Green Mountains, Green Capital
Charge To The Front
Collaborators
Agency: Designory
Client: Audi of America
Art Director/Designer: Trevor Hacker
Creative Directors: Kathy Cherico, Ulrich Lange
Editorial Director: Jay Brida
Copywriters: Darian Momanaee, Kelsey Farman, Jonathan Wong, Peter Wu
Project Manager: Agatha Im
Recognition
2020 Graphis Design Annual
Gold - Audi Magazine edition 115
2019 American Advertising Awards Los Angeles
Silver - Audi Magazine edition 115
The final cover design for Audi Magazine: 115 was printed using a lenticular process with 4 image frames—creating an interactive and electrified experience.
MoodBoards
In my visual research and initial conceptual explorations, I found inspiration in all things electric—looking at the various ways we generate electricity as well as how it is found in nature. I was fascinated by electromagnetism, lightning, solar energy, Kirlian photography, the aurora borealis, and bioluminescent plankton.
PROCESS
One of the most important parts in an EV motor are neodymium magnets which are fundamental to the technology. I used two high-powered spherical magnets and iron filings to create a magnetic field emanating from the icon 4 rings logo for an initial cover concept.
COVER CONCEPTS
